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News information
Northern heating, a new blue ocean in the industry driven by policies?
2021/11/12
In the past few years, China's HVAC industry has undergone profound changes, with increasingly fierce market competition and companies constantly seeking new development opportunities and growth points. Against this backdrop, the northern heating market has gradually emerged as a key area for many enterprises to layout. Especially in recent years, many brands have entered the northern heating market and launched a series of specialized products for household heating and commercial heating. The northern heating market is gradually becoming a new engine for the development of the HVAC industry.
From a policy perspective, the country's emphasis on clean heating in northern regions during winter is constantly increasing, and a series of policies and regulations have been introduced to promote the development of clean heating work. The "Winter Clean Heating Plan for Northern Regions (2017-2021)" clearly states that by 2025, the clean heating rate in northern regions will reach 95%, gradually replacing scattered coal (including coal used for inefficient small boilers), and increasing efforts to clean heating in rural areas. The proposal of this policy objective provides clear direction and significant policy support for the development of the northern heating market. Local governments have also actively responded to national policies and introduced supporting measures to increase funding and subsidies for clean heating projects. Beijing has issued a document to promote the green transformation of gas wall mounted boiler heating, and to pilot the electrification of residential areas with gas wall mounted boiler heating that meet the conditions; Henan will completely cancel the initial installation fees for natural gas and heating by the end of 2025, in order to reduce the cost of clean heating for users and promote the development of related industries. The implementation of these policies not only helps improve the air quality in northern regions and reduce air pollutant emissions, but also creates a favorable policy environment for the development of HVAC enterprises in the northern heating market.
In terms of technological development, with the continuous advancement of technology, the technical level of the HVAC industry is also constantly improving. In response to the cold climate conditions in northern regions, major brands have developed new products such as ultra-low temperature heat pumps, which can operate efficiently at extremely low ambient temperatures and provide users with stable and comfortable heating services. For example, at the 2025 Heating Exhibition, Haier Smart Building launched the ultra-low temperature variable frequency large vortex. According to Aiken Network, compared to traditional fixed frequency units, Haier's ultra-low temperature variable frequency large vortex generator has achieved the effect of one to three in terms of space occupation and energy efficiency level. Moreover, it meets all four first level energy efficiency requirements and breaks through environmental limitations, achieving stable heating in extremely cold environments of -40 ℃, which has been unanimously recognized by experts. Midea also showcased its various products designed for household heating needs in the household heating exhibition area, including Midea Snow Flame Air Source Heating Heat Pump and Midea Song Warm Air Source Heating Heat Pump. Both products can achieve ultra-low temperature environment heating of -35 ℃, meeting the heating needs of various cold regions in the north.
In the field of commercial heating, comprehensive energy utilization technology has also been widely applied. By optimizing the combination of various energy forms, such as natural gas and solar energy, industrial waste heat and heat pump technology, energy utilization efficiency has been improved and operating costs have been reduced. Intelligent and digital technologies have also been deeply integrated in the northern heating market. At the 2025 Heating Exhibition, the roof distributed energy station system independently developed by Sijimuge is an innovative product system that combines air source heat pump technology with the concept of distributed energy, making full use of building roof space and achieving efficient energy utilization. Finney dual power supply (photovoltaic) is also an integrated system of photovoltaic heat pumps, which can use photovoltaic power generation to supply energy for heat pump operation, and can also use the heat energy in sunlight to help with heating and improve heating efficiency.
From the perspective of market demand, the northern region has always been the core area of heating demand in China. With the improvement of people's living standards and the pursuit of quality of life, users have increasingly high requirements for the comfort, energy efficiency, and environmental friendliness of heating. The traditional coal-fired heating method is gradually being phased out by the market due to serious pollution and low energy utilization efficiency, while clean and efficient new heating methods are increasingly favored by more and more users. In the household heating market, air source heat pumps have become the preferred choice for many households due to their energy-saving, environmentally friendly, and comfortable advantages; In the commercial heating market, public places such as schools, hospitals, and hotels have high requirements for the stability and energy efficiency of heating. Products such as ultra-low temperature heat pumps and ground source heat pumps have also been widely used. At the same time, with the acceleration of urbanization in northern regions, the number of new buildings continues to increase, which also brings new demand to the heating market.
Of course, the northern heating market also faces some challenges in its development process. For example, the market competition is fierce, with numerous brands entering, uneven product quality, and some companies engaging in low price competition, which affects the healthy development of the entire industry. The cost of technological updates is high, and the research and development of some new heating technologies and products require a large amount of capital and manpower investment, which places high demands on the strength of the enterprise. In terms of after-sales service, can enterprises establish a regional service network to further reduce the service radius.
In summary, despite numerous challenges, the northern heating market is becoming the most promising sub sector for the HVAC industry, driven by the release of policy dividends, accelerated technological iteration, and upgraded market demand. With the comprehensive implementation of the clean heating target by 2025, the northern heating market will also complete a key transformation from policy driven to market driven. For HVAC enterprises, seizing the opportunities in the northern heating market not only means obtaining commercial value, but also an important practice in participating in the national energy transformation strategy.
