China Service Association: This year, we will increase our efforts to deepen the revitalization of air conditioning during the peak season

2025/04/07


Under the guidance of the China Chamber of Commerce and organized by the China Household Electrical Appliance Service and Maintenance Association (hereinafter referred to as the "China Service Association"), the "2025 Annual Launch Event for the Greater Scale of Hundred Cities, Thousand Towns, and Ten Thousand Households of Home Appliances to Benefit the People and Revitalize the New Trend, and the Air Conditioning Peak Season Revitalization New Trend Assembly" has officially begun.

Zhao Jie, Vice President of the China Service Association and Leader of the Huanxinchao Working Group, stated in his speech that for consumers, Huanxinchao is not just about replacing household appliances, but also about exchanging new technologies and good experiences through the concept of energy conservation, environmental protection, green and low-carbon for household appliances, improving their quality of life.

In recent years, China's policies have continued to push for the upgrading of the home appliance industry. In March 2024, the "Action Plan for Promoting Large scale Equipment Renewal and Consumer Goods Trade in" was issued, proposing to carry out trade in programs for automobiles, household appliances, and home decoration consumer goods. In 2025, policy efforts will be intensified. In January, the National Development and Reform Commission and the Ministry of Finance issued a notice on the implementation of large-scale equipment updates and the policy of exchanging old for new consumer goods in 2025. Since the beginning of this year, the effectiveness of policies has gradually emerged. According to data from the Ministry of Commerce, as of March 24th, consumers have purchased over 28 million units of 12 major categories of home appliances for trade in.

The air conditioning market, as an important sector of home appliance consumption, is ushering in new opportunities in the era of rejuvenation. According to the relevant person in charge of the China Service Association, starting from 2023, the association will organize air conditioning brand enterprises with a market share of 80% from the spring equinox to the autumn equinox every year to carry out the air conditioning boom season, benefiting the people and revitalizing the old and the new. In 2025, under the guidance of the national policy of expanding the market and exchanging old for new, the China Association of Automobile Manufacturers will continue to increase efforts to carry out the revitalization of air conditioning during the peak season, and provide assistance to market consumption.

The Huanxinchao Working Group stated that by 2025, the Chinese air conditioning market will exhibit six major trends: policy driven accelerated market recovery, green and energy-saving transformation and upgrading, increasingly rich intelligent functions, mature omni channel sales models, balanced expansion of regional markets, and dual wheel driven global layout of internal and external sales. These trends comprehensively reflect that green and intelligent have become key directions for promoting the future development of the air conditioning industry under the influence of multiple factors such as policies, technology, and markets.

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